Inspiration for your Business – Transformation for your Life! New Classes now Offered!

Leadership Essentials Capture

The grind of daily life is something that every serious business person experiences and learns to cope with.  Successful entrepreneurs understand that it is important to refuel and recharge to avoid or at least mitigate some of the burnout that accompanies the relentless pace of industry today.

For professionals involved in the real estate industry, the relentless pace of life has also included the stress of dealing with a marketplace that has experienced periods of intense activity and stress due to foreclosures and more recently, extremely low levels of housing inventory.

‘Leadership Essentials’ inspires REALTORS and individuals involved in business to reshape their thinking about the nature of challenge and adversity.  The interactive course utilizes storytelling and principles of Leadership gleaned through navigating the tumultuous world of real estate during one of the most profoundly difficult seasons the real estate industry has ever witnessed.

Lola Audu served as the President of the Grand Rapids Association of REALTORS in 2011 and was elected President of the Women’s Council of REALTORS- Western Michigan Chapter in 2013.  Lola’s personal journey and unique experience profile serve as a backdrop for a deeper conversation about what it means to not just lead, but become a leader who invokes participation through inspiring others to follow and engage in life transforming ways.

To book this course for your real estate brokerage, business or non-profit group, please contact Audu Real Estate at 616-791-0511.  A mini preview of the course can be accessed through downloading the link.

Leadership Essentials Mini Presentation

COMING SOON:  cc: Authentication – The Process of Becoming an Authentic Influencer.  Check back for more details for this course which is scheduled to premier in May – June 2015.

Short Sales – Why Closing this Deal is not for the Faint at Heart…

1994-08-033 002Twenty years ago during a weekly Broker tour, an agent pointed out a home that was in the process of foreclosure.  As a brand new agent, I didn’t really understand the significance.  For one thing, there were very few distress sales and most agents had never actually negotiated a transaction with anyone other than a home seller.

Fifteen short years later, the landscape would change dramatically as Distress Sales (Foreclosed Homes and Short Sales) skyrocketed to almost 60% of the sales in the West Michigan area during the worst parts of the economic recession.  Thankfully, the volume of this type of real estate activity has slowed substantially.  However, when a negotiation requires the assistance of a Short Sale Specialist, choosing an experienced professional can make all the difference in the world.

Recently, we closed a Short Sale transaction that required negotiating through multiple offers and almost a year to bring to closure.  It was a unique challenge.  At the closing, it was hard to express the gratitude we all felt in seeing another family successfully move from here…to there.

Lanita’s story about her journey and her experience with Audu Real Estate will be a feature in our upcoming April newsletter.  If you’d like to be added to our mailing list to receive future installments, please e-mail us:  You may also visit us on Facebook.