“How Come No One Came to the Open House?” It’s a question that haunts the home owner who spent time preparing the house for surprise guests and the real estate agent who invested time and money in advertising and waiting for visitors who never showed up.
Open Houses have always had an element of risk associated with them, however they are widely regarded as an important tool in exposing a home to the local market. In recent years, we have observed a marked decline in the number of visitors to open houses in the Grand Rapids, Michigan area.
While, I am not aware of any “scientific studies” about why Open House attendance in Grand Rapids has declined, in some cases precipituously, there are some industry shifts which have made Open House visiting less attractive to prospective home buyers. The most significant shift has been the rise of the Internet as the primary tool used to initiate a home buying search.
When a home is viewed on line, there are often a number of images which show various parts of the home’s interior. Many buyers no longer even drive by homes they want to see. They merely click on the images and descriptions and dismiss a home within seconds if the pictures shown do not seem to warrant further investigation.
Although this does eliminate some of the stresses of searching, it can also have some hidden repercussions which can limit the ability of a home buyer to make the best choice. For instance, a home may actually look wonderful, but the agent does not know how to use a digital camera correctly or how to edit the picture, buyers may be tempted to discount it.
I’ve seen $500,000 homes on line with pictures that were so large, it was impossible to load them quickly or to see the entire room without scrolling extensively from side to side on the screen. Have you looked at your listing on line? What kind of marketing is your real estate agent doing to highlight the best Features of your home?
This series will be continued in Part 2…
Audu Real Estate presents homes in Grand Rapids, Michigan with a wide variety of applications which include digital photography, engaging story telling, blogging and animating slide shows. You can e-mail us at: firstname.lastname@example.org for more information about how our pro-active approach to Marketing Homes can help bring qualified buyers for your property.